The Washington Post’s Jeremy Barr recently profiled MSNBC president Rashida Jones, as the executive tries to figure out how to capture younger viewers.
According to Barr, a number of MSNBC’s stars have volunteered to branch out into the streaming space, a big focus for Jones since she became network president back in February. Nicolle Wallace is in discussions about a new Peacock show.
“It’s not us going to them. They see where the audience is going. … It’s also a place where you can experiment a little bit,” Jones told the Post.