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The Hill, a Beltway-based print publication that receives significant national traffic to its digital website, is being more aggressively shopped by its owner Jimmy Finkelstein, sources tell Axios.

It’s held recent talks with broadcasting giant Nexstar Media Group, a source tells Axios.

Why it matters: Finkelstein has held talks for years about offloading the publication, but sources who have been recently pitched on the sale say those talks have gotten more serious amid a ripe deals market and as Finkelstein looks to capitalize on the outlet’s success during the Trump-era boom.

Sources say The Hill brings in over $20 million in annual revenue. Most of that revenue comes from digital advertising and branded content. It makes a few million annually from events.

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