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JERUSALEM (AP) — Israel’s prime minister vowed Tuesday to “act aggressively” against the decision by Ben & Jerry’s to stop selling its ice cream in Israeli-occupied territories, as the country’s ambassador to the U.S. urged dozens of state governors to punish the company under anti-boycott laws.

The strong reaction reflected concerns in Israel that the ice cream maker’s decision could lead other companies to follow suit. It also appeared to set the stage for a protracted public relations and legal battle.

Prime Minister Naftali Bennett’s office said he spoke with Alan Jope, chief executive of Ben & Jerry’s parent company Unilever, and raised concern about what he called a “clearly anti-Israel step.” He said the move would have “serious consequences, legal and otherwise,” and Israel “will act aggressively against all boycott actions directed against its citizens.”

https://apnews.com/article/ben-jerrys-israel-west-bank-east-jerusalem-879a896549a304ba34223a95a593c391

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