Amazon launches its own QLED 4K TVs, starting at $800

A year after starting to pay for its TVs, Amazon is expanding its product lineup with more expensive and more advanced options. Fire TV Omni QLED series was announced yesterday by invitation only Amazon Devices Event It shows that the tech giant is upping the ante with quantum dot displays and more advanced features for smart homes.

Amazon’s first self-branded TV Last September, starting with the most budget-friendly 4 series, which was originally launched At $370 43 inches, the Omni chain, which was originally Cost $1100 For the largest 75 inch model. 4K TVs aren’t particularly unique. They are HDR TVs and include HDMI 2.1, with eARC for speakers and a feature Variable refresh rates From just 48-60 Hz at 4K. Amazon Alexa is also there, of course. Alexa can work when TVs are turned off, voice control is enabled, and work with them Alexa routine but he Not exclusive to Amazon among modern televisions.

Amazon pays more attention to image quality with its Omni QLED series; It still avoids specific claims, such as specifications for brightness or color coverage. The new 65- and 75-inch TVs use Samsung Display’s QLED technology with quantum dots to enhance color, as well as full local dimming to enhance contrast.

We won’t know how well local dimming works on Omni QLED TVs until we see them in person, but at least they include enough dimming areas to compare to the biggest TV players, like Samsung. Samsung 65 inch QLED TV 2022, Q80B, It has 48 dimming zones, according to the reviewer Ratingswhile carrying a higher MSRP (1200 dollars).

Amazon could have compressed many areas of opacity into the new displays if it had chosen to file Mini LED the background. Samsung QN95B 65 inch ($2,600 for MSRP), for example, It said It has 720 dimming zones with mini LED backlight. Amazon hasn’t entered prices yet Micro LED or OLED territory.

Amazon has also added support for Dolby Vision IQ and HDR10+ Adaptive, which uses the TV’s ambient light sensor to adjust brightness based on the lighting in the room. Like previous Amazon TVs, the new devices also support HDR10+ and HLG HDR formats.

Sensors, instruments and boards

Amazon’s latest TVs also have features wrapped under an umbrella offered by Amazon as the Ambient Experience. It starts with presence sensors that can turn on the TV when someone enters the room.

“Instead of a blank screen, the TV uses the power of Alexa to enable you to see useful information, manage your smart home, listen to or discover new content, and view artwork or family photos,” the Amazon ad explained.

He pointed to a catalog of 1,500 “gallery-quality art” images and images that users are offered to display on televisions, albeit not in an artistic architecture like Samsung’s design. The Frame . TV.

In an educational touch, users can ask Alexa questions about catalog photos or even questions about personal photos, like when the photo was taken.

New TVs can also display Alexa widgets, like calendar, reminders, and sticky notes, and control supported smart home devices, like Amazon Ring. It’s like getting big Echo Show 15including audio streaming apps, such as Spotify and Apple Podcasts.

An Amazon ad claimed that you can turn off the far-field microphone on TVs with a switch, as well as disable other Ambient Experience features, such as presence detection.

Amazon QLED TVs will start shipping on October 27th $800 for 65 inches And the $1100 for 75 inches.

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