Copenhagen rewards eco-conscious tourists with free food and tours



CNN

Visitors to Copenhagen People who participate in environmentally friendly activities such as picking up litter or travelling on public transport could be rewarded with free food, cultural experiences and tours as part of a new pilot programme.

The CopenPay pilot scheme, which runs from July 15 to August 11, involves “turning green measures into a currency for cultural experiences,” the Danish capital’s tourism board Visit Copenhagen, also known as Wonderful Copenhagen, said in a statement on Monday.

For example, visitors who take plastic waste to the National Gallery of Denmark will gain access to a workshop where they can turn it into a piece of art, while those who bike or take public transport to the city’s famous heating plant will be allowed to ski on an artificial ski slope on the building’s roof.

“CopenPay rewards activities like biking, participating in clean-up efforts, or volunteering at urban farms with access to a variety of fun experiences and everyday wonders in Copenhagen,” Wonderful Copenhagen added in a statement. “This includes free guided museum tours, free kayak rentals, and even a free vegan lunch made with local produce.”

The Danish capital is popular with visitors for its beautiful architecture, world-class food, and safe, clean, green environment.

It’s a great place to ride bikes, with 382 kilometers (237 miles) of bike paths, and 62 percent of all citizens use bikes to get around, according to the tourism authority.

“With CopenPay, we are empowering people to experience more of what Copenhagen has to offer while reducing the burden on our planet. It’s about creating meaningful, memorable, fun and environmentally responsible experiences,” said Mikkel Aarö Hansen, CEO of Wonderful Copenhagen, in a statement.

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Rewards may be given if visitors show a public transport ticket, for example, but the system is mostly based on trust.

An online map showing more than twenty participating sites is available. The pilot project could run throughout the year if it proves successful.

The launch of the programme comes at a time of growing concern about the environmental and social impacts of tourism, which have recently sparked protests in Barcelona, ​​the Canary Islands and Mallorca.

“We need to transform tourism from an environmental burden into a force for positive change, and an important step in that transformation is changing how we move around the destination, what we consume, and how we interact with local people,” Hansen said in a press release from the Copenhagen Brilliant Initiative.

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