Sony’s new ZV-E10 II camera is designed to steer vloggers away from $1,000 phones

The trickle-down economy theory may be a farce, but Sony remains a firm believer in the technology behind its cameras. The new ZV-E10 II continues Sony’s trend of making small, frequent changes to its more expensive cameras and making them more affordable. But it’s never without its trade-offs.

The ZV-E10 II is a follow-up to the original ZV-E10 in 2021, an APS-C mirrorless camera with a larger battery, a 26MP back-illuminated sensor, and improved 4K video. It will also cost $999 body or $1,099 bundled with Sony’s new PZ 16-50mm f/3.5-5.6 OSS II lens when it launches in early August — roughly the price of a flagship phone like the iPhone 15 Pro Max. But of course, even the best iPhone camera has a sensor that’s about nine times smaller than the APS-C sensor in the ZV-E10, which is why phones rely on computational tricks to try to compete with the image and video output of dedicated cameras.

While the ZV-E10 II’s $999 price tag is a bargain compared to the $1,800 FX30 cinema camera it gets its sensor from, it’s also worth noting that it’s actually $200 more than the original ZV-E10’s launch price.

So what do you get for the extra $200 compared to the original ZV-E10 (which you can buy from our store)? It still happens today Aside from the borrowed sensor, the new camera now uses the NP-FZ100 batteries from its full-frame counterparts to greatly improve battery life. The ZV-E10 II can also record 4K video at up to 30fps without cropping, whereas the last-generation model limited uncropped shooting to 24fps (the 4K/60 upgrade still has a slight 1.1x crop on the ZV-E10 II).

See also  Forget the Ultra, Samsung is working on the Galaxy Z Fold 6 Slim

Long battery life and high-quality recordings would certainly go a long way for a camera designed for someone recording long self-shot vlogs, but some compromises have been made to give the ZV-E10 II these features while maintaining its compact dimensions. Specifically, the new camera eschews a mechanical shutter (which makes it mostly useless for taking pictures of moving subjects since its sensor is unstacked or partially stacked), lacks any in-body image stabilization (in favor of electronic stabilization), Still The camera lacks a viewfinder, and doesn’t get the AI ​​processing chip found in its more expensive counterparts to further improve autofocus. So while the ZV-E10 II has the kind of excellent autofocus that Sony Alpha cameras are known for, it’s more focused on vlogging and video capture than other do-it-all hybrid models.

These drawbacks may be a big deal for someone willing to spend a few hundred dollars on Sony’s similar but more versatile A6700, though the ZV-E10 II is designed to be easier to use and more accessible than Sony’s Alpha A-series cameras. Like previous ZV models, it simplifies controls with a greater reliance on a touch interface, a Cinematic Vlog mode for effortless, one-click cinematic looks, and dedicated buttons for bokeh mode and product-show autofocus (the latter is a full-focus mode for YouTube-like videos where someone holds objects in front of their face).

If your goal is to create video content, what do you choose?

Sony wants its ZV cameras to be the logical step up for creators once they want to move from their phones to a more capable setup, and while it doesn’t overhaul the playbook it started with the ZV-E1 or ZV-1 II, it’s hard to deny that despite the price increase, the ZV-E10 II might offer enough for the vlogger who wants room to grow — and at a price similar to many flagship phones.

See also  What you need to prepare before the first season

Stay tuned for Becca Varsace’s hands-on video on her next episode of full frame.

Leave a Reply

Your email address will not be published. Required fields are marked *