Disney CEO Bob Iger She said on Thursday that the media conglomerate prioritizes entertainment in its content over messaging.
“The bottom line is that instilling messages as sort of the number one priority in our films and TV shows is not what we're aiming for,” Iger said in a statement. Interview with CNBC's “Squawk on the Street.”
He continued: “They need to be entertaining and look like Disney can have a positive impact on the world, whether that's, you know, promoting acceptance and understanding of people of all different types, great.” “But overall, we need to be an entertainment company first, and I've worked hard to achieve that.”
Iger first served as CEO of Disney from 2005 to 2020. He returned in November 2022, following previous CEO Bob Chapek eviction.
Elsewhere in his “Squawk on the Street” interview, Iger told host David Faber that Disney is trying to attract and retain a “very diverse audience.”
“This audience, because they are so diverse, actually, first and foremost, they want to be entertained, and sometimes they can be upset by certain things, and we just have to be more sensitive to the interest of a broad audience.” He said. “You can't please everyone all the time.”
Iger has repeatedly claimed that the company will avoid being “Agenda-driven“, but its content that I focused more on diversity and inclusion In recent years, along with Her positions against harmful legislationled Republican figures such as presumptive Republican presidential nominee Donald Trump and Florida Governor Ron DeSantis to Call the company “woke”.
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