ChatGPT is coming to iPhone in an AI overhaul

by Zoe Kleinman, Technology EditorLev McMahon, Technology reporter

Reuters CEO Tim Cook is pictured on stage at WWDC 2024Reuters

Apple CEO Tim Cook is pictured on stage at WWDC 2024

Apple is enhancing its Siri voice assistant and operating systems with OpenAI’s ChatGPT as it seeks to catch up with artificial intelligence.

The iPhone maker announced the Siri makeover along with a number of other new features at its annual Developers Expo on Monday.

It’s part of a new personal AI system — called “Apple Intelligence” — that aims to provide users with a way to navigate Apple devices more easily.

iPhone and Mac operating system updates will allow access to ChatGPT through a partnership with developer OpenAI.

ChatGPT can also be used to enhance other tools, including text and content generation. The beta version will be available in the fall.

Tim Cook, Apple’s CEO, said that this step will raise his company’s products to “new heights,” while opening the Worldwide Developers Conference at the technology giant’s headquarters in Cupertino, California.

However, there was a great reaction from the markets, with Apple’s stock price falling 1.91% on Monday, the day of the announcement.

The partnership was also not welcomed by Elon Musk, owner of Tesla and Twitter/X, who threatened to ban iPhones from his companies over “data security.”

“Apple has no idea what actually happens once you hand your data over to OpenAI. They’re selling you down the river,” Musk said on X.

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Apple did not respond to his allegations.

Smartphone maker Samsung also mocked its competitor’s announcement.

“Adding Apple doesn’t make it new or groundbreaking. Welcome to AI,” it was posted on X.

that it Not the first time The South Korean company sought to undermine its competitor.

However, the biggest concern for Apple will be whether new AI tools will help it catch up with rival companies that have been quicker to adopt this technology.

Apple usurped Microsoft as the world’s most valuable company in January, and it was Chipmaker Nvidia surpassed it again in early June.

What is “Apple Intelligence”?

Ben Wood, a senior analyst at research firm CCS Insight, said that while Apple’s new personal AI system “should help calm nervous investors,” the ChatGPT integration may expose and create deeper problems for the company.

“Apple Intelligence” is neither a product nor an application in itself.

It will become part of every app that Apple product customers use – whether it’s a writing assistant that enhances your drafts of messages or your diary to be able to show you the best route to get to your next appointment.

In that sense, it’s similar to Microsoft’s Copilot AI assistant, but you won’t have to pay extra to activate it.

Siri, the voice assistant that Apple acquired in 2010, has been updated with a new interface and a more chatty approach to help users navigate their devices and apps more seamlessly.

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Wood told the BBC: “This arguably means Apple is acknowledging its limitations given that ChatGPT will start at a point where Siri is no longer able to help the user.”

Apple screenshots of iPhones with Siri asking if it can use ChatGPT to look up answers to a question apple

An illustration from Apple showing how ChatGPT works with Siri

Apple was keen to emphasize Apple Intelligence’s security during Monday’s keynote.

Some processing will be performed on the device itself, while larger actions that require more power will be sent to the cloud, but no data will be stored there.

This is vital for customers who pay high prices for Apple’s privacy promises.

The system “puts powerful generative models at the heart of your iPhone, iPad and Mac,” said Craig Federighi, Apple’s senior vice president of software engineering.

“It draws on your personal context to provide you with the information that is most useful and relevant to you, and it protects your privacy at every step.”

What does the OpenAI and Apple deal mean?

Apple’s decision to integrate OpenAI’s ChatGPT technology was widely expected, but it’s an unusual move for a company that closely guards its products.

Google and Microsoft have recently faced scrutiny for mistakes made by their AI products in recent months, with the search giant rolling back a new feature in May. After her wrong answers spread.

For years Apple has also refused to allow its customers to download any apps outside of the App Store on the grounds that they may not be safe, and will not allow any web browser other than its own Safari for the same reason.

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He only changed when he had to do so under EU legislation.

Is this an admission that even Apple can’t compete with ChatGPT at the moment?

If so, that tells us a lot about the current strength of AI giant OpenAI.

The company said it would integrate other products in the future, but did not mention any names.

Apple announced its mixed reality glasses Vision Pro, will go on sale in the UK on July 12. It has been available in the US since February.

Other new features announced Monday include:

  • Send texts via satellite
  • Schedule messages to send later
  • Use head gestures (nod yes or shake no) to control your AirPods Pro
  • An application dedicated to passwords that can be accessed across devices
  • The ability to hide or lock certain apps behind Face ID or passcodes.

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