Chinese propaganda struggles to find tone after abandoning zero-covid policy

After three years of tightly controlling people’s lives, he mocked Covid-19 by portraying it as a deadly threat. “confusion” The reigning China campaign in the United States struggled to find tone in the opening hours. On December 7, China It announced the end of its zero covid policy : More general tests, quarantine centers for the sick, more incarceration for entire cities. There is no daily count of the number of victims, Since tests are no longer mandatory. Under these conditions, the virus spreads with exceptional speed, creating a tsunami-like first wave in populations that have never experienced Covid-19 before.

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As elsewhere, hospitals are starting to fill up and crematoriums are overflowing. But this new situation is more difficult for a regime that has legalized a small number of victims in recent years, even if this policy comes at a cost to a large part of the population, even if it means losing freedom.

One of the symbols of this 180-degree turn in official communication is one of the new popular slogans: “Each person is personally responsible for their own health. » The news first appeared in a letter sent to citizens of Shijiazhuang, the capital of Hebei, south of Beijing — which had abandoned mandatory PCR testing since November 13, before backing off amid public concern and dismayed citizens. The same slogan appeared later on 1R December at Canton Tower, the tallest skyscraper in the capital of Guangdong, one of China’s first cities to ease restrictions in the face of Covid-19. Since then, it has been taken up everywhere, displayed on banners in yellow sinograms on a red background, and reaffirmed by authorities, for example, with a message advising students to exercise to strengthen their immune system. A few weeks ago, in mid-November, a series of official editorials People’s Daily, They called more “Strongly Apply Zero Covid Political Dynamics”.

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Even in close proximity to the Chinese, the government intervened by not letting them choose “to protect them” The ever-increasing threat posed by propaganda is exhorting Chinese citizens today to protect themselves. News spreads badly. “They opened up the country overnight without any preparation, without training the staff, without preparing enough medicines. After three years of demonizing the virus, without preparing people to fight their fears, Judge Mr. Zhang, a 49-year-old Beijinger, whose mother died of Covid-19.. A first establishment, saturated, refused to welcome his mother, who lost precious hours before she could access care.. “All for this: Covid should have stopped with zero last spring. I don’t know what this eight month zero covid policy has done them.”, He sighs.

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