Warner Bros. Discovery (WBD(HBO Max — home of popular shows like “The White Lotus” and “Mare of Easttown” — has returned to Amazon Prime Video Channels)AMZN).
On Tuesday, the two companies announced that Prime customers can once again subscribe to HBO Max for $14.99 per month, the same price available through other platforms.
Under the new multi-year agreement, subscribers will automatically be picked up on the soon-to-merge HBO Max/Discovery streaming service – It is said that he was set to be named “Max” — which is expected to be released next spring. The terms of the deal were not disclosed.
HBO Max, formerly a premium add-on, discontinued Amazon Prime in September 2021 after then-parent company AT&T (t) failed to reach an agreement to expand the distribution.
At the time, AT&T executives wanted more control over the direct relationship with the consumer, as well as more access to viewing data. Resolution alienated a It reported 5 million HBO Max subscriberswho were left without access and did not re-sign up through the attractive HBO Max app, Bloomberg reported.
According to Bloomberg, the CEO of Warner Bros. Discovery, David Zaslav, is in talks with Amazon shortly after the company merger in hopes of striking a new deal.
Warner Bros. shares rose. Discovery initially followed the news, rising about 3%, but was lower along with the broader markets in morning trade.
“Warner Bros. is committed to: Discovery is committed to making HBO Max available to as wide an audience as possible while evolving our data-driven approach to understand our customers and best serve viewers’ interests,” Bruce Campbell, chief revenue officer and strategy officer for Warner Bros. Discovery said in a statement.
Warner Bros. saw. Discovery, which did not break down specific numbers for HBO Max subscribers, reported an increase in subscribers Forecasts were wrong in the third quarter despite of “Dragon House” Record-breaking success.
The company reported net subscribers increased by 2.8 million in the third quarter, less than the 3 million subscribers expected, reporting a total of 94.9 million paid users across the DTC division. The department has set a long-term goal of 130 million paying users by 2025.
Warner Bros. shares Discovery dropped more than 50% Since the beginning of the year amid restructuring fees, macroeconomic challenges, more linear TV subscriber losses, and a slowdown in advertising.
Layoffs also hit the company – Recently on CNN – Like Zaslav multiply On streamlining debt-ridden businesses.
Alexandra is the chief media and entertainment correspondent for Yahoo Finance. Follow her on Twitter aliecanal8193 and email it to [email protected]
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