Photo: FRAT/Best Image/BACKGRID
If you haven’t heard by now, Sofia Richie got married over the weekend. The model, Nudestix beauty director, and daughter of Lionel Richie married Elliot Groing — son of Sir Lucien Charles Gronge, CEO of Universal Music Group — at Hôtel du Cap-Eden-Roc in Cap d’Antibes in the south of France. “Royal Wedding” sentiment dominated TikTok, Instagram, and group chats for days.
Unlike the usual celebrity wedding, fans didn’t have to wait for updates on what the bride was wearing (Lots of Chanel) and those who attended the wedding (among them Nicole Richie, Cameron Diaz and Paris Hilton). Richie, who launched a TikTok days before the wedding, brought us along for the lavish four-day event as it was happening, taping a chronicle of her wedding atGet ready with meWith stylist Liat Baruch. Before her rehearsal dinner, she showed fans her step-by-step makeup routine while still wearing her gown with wet hair. On her wedding day, friends posted,Get ready with mevideos.
The flood of content at the moment is clearly formatted early on. during the wedding, Vogue magazine Post a video to her Instagram page that shows Richie trying on three custom Chanel dresses—a long-sleeved, beaded dress for her rehearsal dinner; a beaded gown and veil; And short dresses at the reception – and she talks about how excited she is to marry Grange.
On TikTok, the commenters pointed out That in a matter of days, the wedding took Richie, 24, from being mostly known as Nicole Richie’s little sister (and Scott Disick’s ex) to a fashion “It” girl in her own right. Thanks to an impressive social media campaign, Richie’s wedding look, decor, and content strategy now lives on plenty of mood boards and in people’s minds as rent-free. Welcome to TikTok, Ms. Grainge!
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