Jerry Seinfeld reunites with his cast and shadow friends for a Pop-Tarts short film

Pop-Tarts evens the score with Jerry Seinfeld.

The toasted pastry brand shared a satirical short film in response to the comedian's Netflix film Not frozen, will be released on May 3. Seinfeld (and his directorial debut) shares a fictional and humorous story about the invention of Pop-Tarts, and since Pop-Tarts were not behind the film, the company responded with a satirical video on Youtube.

The short film titled “Not frozen “A comedy about Pop-Tarts, but the joke’s on Jerry” begins with a black screen. The text pops up to give the viewer context for the situation, reading, “When Jerry Seinfeld directed the movie, Not frozenHe pointed to 221 breakfast products that were branded without proper permission or legal approvals. This prompted a meeting.”

the Comedians in cars getting coffee The star strolls into a conference room at Pop-Tarts headquarters in Battle Creek, Michigan. He is invited to sit down and a plate of frozen dessert is placed in front of him. Several people in suits sit across the table from him and a large Pop-Tarts mascot stands behind the executives. One of the men introduced himself as Kelman P. Gasworth, president of Pop-Tarts.

“I just made a whole movie about Pop-Tarts,” Seinfeld answers lightheartedly, diving into a plate of Pop-Tarts.

Jerry Seinfeld confronts Tartie.

Kara Howe/Bed for Kelanova 2024


“Do you now?” “Well, well, isn’t that something,” Gasworth says with a laugh, before quickly changing his tone. “Do you think maybe that’s why you’re here?”

“He hits me,” the actor shrugs, downing another Pop-Tart.

“I understand that you neither requested nor received permission to use our product in your film,” Gasworth continues, pausing as the Pop-Tart mascot whispers something in his ear.

“What do they say he is?” Seinfeld asks.

“What Tartee is asking is, 'Are you familiar with the concept of trademark infringement?' Gasworth answers, and Seinfeld responds that it sounds “complicated.”

“Actually, it's quite simple. “You see, Mr. Seinfeld, you took something of ours, and now we're going to take something of yours,” Gasworth replies in a creepy tone. “Show him, Tarty.”

Tarty removes a curtain to reveal three people stuck in a cage.

“Schmubby, Jackie Chilis, and Soup Nazi!” Seinfeld responds in horror. “My characters!”

Schmoopie (Ali Wentworth) and Soup Nazi (Larry Thomas) appeared in the same episode about a strict soup stand owner. Jackie Chiles (Phil Morris) is Kramer's lawyer in the sitcom.

Schmoopy, Jackie Chili's, and the Soup Nazi from Seinfeld.

Pop tarts


“They're my characters now, Mr. Seinfeld,” Gasworth says in the short film. “Tell me, how do you feel when they steal your ideas and then do what they want with them?”

“You mean like friendsSeinfeld joked.

The two bantered back and forth before Seinfeld interrupted the businessman, saying he had to leave because he had to perform.

“No, don't do that. “You're not a comedian anymore, I am,” warns Gasworth.

Suddenly, the President of the Pop-Tarts appears on stage at a comedy show, wearing his same suit from the meeting with the spotlight on him.

“Why is Frankenstein wearing a sports jacket? It's not a wine tasting, we're terrorizing the villagers!” He punches and stops laughing but receives nothing. He even raises his hand to block the light and see if there's anyone in the crowd.

While most of the seats are empty,… Bee movie The actor is watching.

Jim Gaffigan, Jerry Seinfeld, Fred Armisen, and Melissa McCarthy in “Unfrosted.”

John P. Johnson/Netflix


“It's a tough job,” Seinfeld tells a fellow audience member, giving Gasworth a supportive fist pump.

The video ends with a message about Not frozen It will be released on May 3. The on-screen text specifies “Not brought to you by Pop-Tarts.”

Sass clip is just fun banter. Pop-Tarts YouTube video It aims to celebrate the film's release as well as the brand's 60th anniversary.

Netflix He also released a short film in conjunction with the Pop-Tarts short. In it, Seinfeld attempts to promote documentary film and television maker Ken Burns Not frozen To help give it some “heft”. Burns adamantly refuses because Seinfeld hasn't “done the necessary research.” Seinfeld wrote and directed the short film as well as the feature film.

Not frozen It has a star-studded cast including Melissa McCarthy, Jim Gaffigan, Hugh Grant, Amy Schumer, Max Greenfield, Christian Slater, Bill Burr, Daniel Levy, James Marsden, Jack McBrayer, Thomas Lennon, Bobby Moynihan, Adrian Martinez, Sarah Cooper and Fred. Armisen.

Julian Seinfeld (L), Shepherd Seinfeld, Jessica Seinfeld, Jerry Seinfeld and Sasha Seinfeld attend the premiere of Unfrosted in Los Angeles on April 30, 2024.

Amy Sussman/Getty Images


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Just like the tense boardroom location in the YouTube clip, the Netflix film is set in Michigan, in 1963, when “Kellogg's and Post, arch-rivals in the cereal business, compete to create a pastry that will change the face of breakfast forever.”

The comedy premiered on Tuesday, April 30, and the Seinfeld family joined him on the red carpet to celebrate. His wife, Jessica Seinfeld, and their three children — sons Julian, 21, and Shepherd, 18, and daughter Sasha, 23 — were pictured at the film's Los Angeles premiere.

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