Jessica Alba
Araya Doheny/Getty Images for Baby2Baby
Jessica Alba has revealed that she will be stepping down as creative director of The Honest Company.
The actress and businesswoman shared the news on Instagram on Tuesday, more than a decade after she co-founded the company that sells baby, skincare, bath and beauty products.
“It is with a grateful heart that, twelve years after founding The Honest Company, I am stepping down from my leadership role as Chief Creative Officer,” she wrote. “However, I will continue to provide strategic advice through my role on the Board. Although there has never been an easy time to make this decision, I know we have a leadership team led by Carla Vernon to advance our founding vision and advance Honest's legacy as a changemaker in the industry.”
Since co-founding The Honest Company in 2012, Alba has served as Chief Creative Officer. Then in May 2021, the company officially went public. She added in her post that building the company has been a “true labor of love.”
“From the first concept book I showed my friends in Mommy and Me class, to ringing the bell at the NASDAQ stock exchange with my family by my side – this has been the journey of a lifetime, a journey that only existed in my wildest dreams.” She continued on social media.
The actress also expressed her appreciation for the “entire Honest Team” as well as the “Honest Families,” adding that she is “forever grateful.”
Alba concluded her Instagram post, which included quotes from the late First Lady Eleanor Roosevelt and photos documenting the company's history, saying: “Thank you for showing me that a girl with an unconventional path in business can help lead a movement for good.”
She noted that The Honest Company still has CEO Carla Vernon leading the team.
“Beer fan. Travel specialist. Amateur alcohol scholar. Bacon trailblazer. Music fanatic.”