Matthew McConaughey and Camila Alves go pantsless for a Pantalones tequila drink

“Your best service of the day.”

In order to stay true to their tequila brand name and aesthetic, Matthew McConaughey and Camila Alves McConaughey have bared their butts again… this time while playing pickleball.

In a new advertisement for their brand Organic pantalones tequila It was released in honor of “No Pants Day” on May 3, where the couple makes a drink (while wearing pants) before taking to the court to play a game of Pickleball Sans Pants.

“Is Après-Pickleball actually a thing?” Matthew asks Camila while riding the drinks cart.

He then turns to the camera before saying: “Okay, now it's happened.”

The couple then proceeds to prepare a new Pantalones Pickle Margarita that includes ice, jalapeños, pickle juice, lime juice, agave, and of course, Pantalones Organic Tequila.

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“Best serve of the day,” Camila joked to Matthew as he presented her with a trophy on court.

The video ends with the couple playing baseball without pants and their bottoms are blurred as they hit balls through the net.

“We value our tequila, not our pants,” Matthew and Camila said in a statement. “With the explosion in tequila's popularity, there's a level of snobbery that has crept into the category. People now talk about tequila the way they talk about wine. While we're all passionate about tequila, we wanted to remind people that above all else, it's supposed to be fun.” .

“That's where the name Pantalones comes from and that's why you won't see us wearing any of them,” they added.

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In a statement, the brand said that almost all of its work in 2024 will be pants-free.

the pictures: Matthew McConaughey and his wife Camila Alves make a rare public appearance with their children

The Oscar-winning actor and his wife introduced their line of “ultra-premium organic tequila” last year in October.

“No. The world doesn't need another tequila celebrity,” the two said on NTV. The company's websiteWhich also contains a photo of them without pants. “But the tequila industry sure could use a shot of fun. And that's exactly what Pantalones are: really good, really clean fun.”

The couple, who married in 2012 and have three children, joked that tequila was “the best thing we made with our pants down.”

Contributing: Mike Snyder, USA TODAY

Saman Shafiq is a trending news reporter for USA TODAY. Contact her at [email protected] and follow her on X @saman_shafiq7.

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