Netflix plans to eliminate password sharing starting in 2023. After giving users the ability to transfer their profiles to new accounts, the operator says it will start allowing subscribers to create sub-accounts starting next year in line with its plans to “monetize account sharing” on wider range.
This is part of Netflix Today’s results, which says the company added 2.4 million subscribers this quarter as the streaming service looks to launch its ad-supported level next month and clamp down on password sharing. The streaming device says it has grown by 104,000 paying subscribers in the US and Canada over the past three months, up from 73,000 in the same period last year, and says it remains committed to the “clickable release model.”
I also tried a way for users in Argentina, El Salvador, Guatemala, Honduras, and the Dominican Republic to purchase additional “homes” for accounts outside the subscriber’s primary home. Recently, Netflix has widely introduced a file transfer tool that allows users to easily transfer their personal recommendations, watch history, my list, saved games and other settings to a new account after testing them in other countries. Last month , report from Rest of the world frustration revealed of test users in Latin America.
The streaming giant announced last week that it will roll out its $6.99 per month advertising tier, called Basic, on November 3 in the United States, Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain and the United Kingdom. Netflix is partnering with Microsoft to deliver the ads to users and says they’ll last anywhere from 15 to 30 seconds. This new tier does not give subscribers access to the entire Netflix library due to licensing restrictions. Basic subscribers also cannot download anything to their devices and can only view content in HD. The ad-supported company category arrives significantly ahead of Disney Plus, which is set to begin December 8.
Since competitors like Disney and Warner Bros. Discovery, Paramount, and NBC build their own content libraries and a paying subscriber base, Netflix remains confident that its business model will outperform its competitors. “It’s hard to build a large, profitable broadcast business — our best estimate is that all of these competitors are losing money on streaming, with total annual direct operating losses this year alone that could be over $10 billion, compared to $5-6 billion from + annual operating profit.
disclosure: the edge He recently produced a series with Netflix.
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