OpenAI is helping Apple fix Siri, much to Microsoft’s concern

We’ve heard a lot of rumors about Apple negotiating with OpenAI to use its GPT technology in iOS 18. Now a report from the information She revealed that discussions have been ongoing since mid-2023, and that Microsoft is concerned about this deal between the two companies because it also depends on OpenAI.

Apple and OpenAI have been negotiating for a year

In a report by Sam Altman, CEO of OpenAI, the information I explored more details about the deal with Apple – which is expected to be revealed to the world in less than two weeks at WWDC 2024. Apple is working on new AI-driven features for its operating systems, and OpenAI will play a big role in powering some of those features.

According to the report, Apple employees from the machine learning team met with Altman and other members of OpenAI in mid-2023, around last year’s WWDC conference. Although little is known about what exactly they discussed, the two companies later reached an agreement that Apple employees would have access to the OpenAI APIs for internal testing.

β€œIn those tests, Apple engineers linked ChatGPT to Siri, creating impressive demonstrations of Siri that handle more complex queries than usual, including by better understanding the context of what users are saying,” the report says. 9to5Mac I found evidence of Apple’s use of these APIs in iOS 17.4 code.

The possibilities for Apple are endless, but sources familiar with the matter say the company is focused on using OpenAI technologies to make Siri answer more complex questions and even turn it into a chatbot. OpenAI showed Apple how Siri can become more responsive and natural, and even offer real-time translation using its APIs.

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However, Apple wants to make it clear to users when a Siri response is generated by ChatGPT.

Microsoft is concerned about this deal

The report also reveals that Microsoft was concerned about the partnership between Apple and OpenAI. This is because Microsoft also has a deal with OpenAI, which provides the technologies behind Microsoft Copilot while Microsoft allows OpenAI to use its data centers to power ChatGPT.

Microsoft MacBook Air |  Copilot+ PCs appear on stage

Altman recently met with Microsoft CEO Satya Nadella to discuss these concerns. For example, Microsoft is concerned about handling demand on servers when Apple launches new features for iPhone and iPad users. The company behind Windows also asked to cut OpenAI’s future profits in exchange for a $13 billion investment in the startup.

On the one hand, Microsoft may end up making more money from the Apple-OpenAI partnership. But at the same time, Apple’s AI capabilities will compete directly with Microsoft’s.

Apple also tried to reach an agreement with Google to use Gemini in iOS 18 at the same time it was negotiating with OpenAI. Despite the deal, the company is also working on its own language model that will run offline to handle simpler tasks, such as text summarization.

Apple will reveal the first preview of iOS 18’s new AI features on June 10 at its WWDC 2024 kickoff event.

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