These companies have a plan to kill apps

In another example, Yui asks the phone to find a gift for his grandmother who can't get out of bed. I created an interface with multiple products inside carousels, and each row had a brief explanation of why the product was relevant. He settled on Kindle.

Yue then long-pressed on the product card to ask another query: “What is the screen made of?” The phone generated the answer in a paragraph of text below (notably without sources), and when it then asked to watch unboxing videos, it added a row of YouTube videos on the topic.

This magic is reminiscent of the demo Siri co-founder Dag Kittlaus gave on stage for Viv in 2016, which is designed to be a conversational intelligence layer that allows users to interact with different services. for him Live show It also included a voice request from the digital assistant to book him a hotel room in Palm Springs. It is clear that he was deeply affected Samsung acquired Viv later that same year, and we haven't seen anything from him since.

You can get a good overview of how Brain Technologies works with their app, Natural artificial intelligence, which was released in 2020. Yue says his company has pioneered large motion models that can enable a digital AI assistant to carry out tasks. Since the company started early, its AI can allegedly create interfaces for more than 4 million jobs it has trained since 2016. That should cover almost anything you can do on a computing device. “Instead of you going to the apps, the apps come to you,” he says.

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But Yu doesn't think we're moving away from apps just yet. That's why this concept device is still an Android phone. If you don't want to talk to the AI, you can access the apps as usual. The touch screen isn't going away either, and he believes the concept is the right combination of artificial intelligence and a graphical interface.

It's clear that Brain Technologies has already received tremendous interest from other manufacturers, and Yue says it's the only AI company doing so Emerson Collective (Lauren Powell Jobs' venture capital firm) invested in it. It seems almost inevitable that we will see their generative interfaces in more types of devices in the future.

“It's all about the app,” Yu says. “We're trying to build a human-centered future. We're trying to give people more power in the relationship. Ultimately, whatever the next best interface is, it wins.”

Sierra, a startup that develops AI-powered agents to “elevate the customer experience” for major companies including WeightWatchers, Sonos and SiriusXM, takes a similar view, suggesting that in the future, the company’s own version of AI will be just as… If not more important than the app or its website. “It will completely change the way companies exist digitally,” says Brett Taylor, who left his job as co-CEO of Salesforce to start Sierra.

Human after all

Founders Phone, friend– Tomas Ramanuskas and Tomas Dervonskas echoed the same sentiments about making phones more personal with the help of AI. “We think that AI gives an opportunity to humanize this relationship to actually make it more human rather than just this kind of cold, transactional, caring economy,” Ramanauskas says.

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