A PR professional comments on Kate Middleton's announcement that she has cancer

Kate Middleton in September 2020.
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  • Kate Middleton, Princess of Wales, announced her cancer diagnosis on March 22.
  • Some criticized Prince William for not appearing in the video alongside Middleton.
  • Public relations expert Denny von Moeffling said Prince William's appearance may have been distracting.

Kate Middleton has halted weeks of wild speculation by announcing her cancer diagnosis, but some internet users are still not satisfied.

Issued by Kensington Palace Video statement The Princess of Wales, 42, appears on March 22. In the video, Middleton wore casual clothes and sat on a park bench while providing details about her health.

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Although the video sparked waves of support from other members of the royal family, politicians and celebrities, some of them… Netizens criticized her husbandPrince William (41 years old) for not appearing next to her. But Denny von Moeffling, a public relations expert, disagreed.

“I think it might have been distracting having William there,” von Moeffling said. “There were definitely back-to-back stories about their body language and their nonverbal communications and things like that. That's her story, and she's choosing to have it.”

von moifling She owns a company bearing her name in New York City. Her clients include Monica Lewinsky and Virginia Giuffre.

“I think her decision to do this was commendable,” von Moeffling added.

Prince William and Kate Middleton in November 2023.
Jane Barlow – WPA Pool/Getty Images

Critics also felt that Kensington Palace had bungled the run-up to Middleton's announcement. The weeks leading up to the video statement saw conspiracy theories spread online. Many have speculated about Middleton's marital status.

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Kensington Palace also faced a photo editing scandal that caused further frenzy online. At one point, even American TV host Stephen Colbert joined in on the rumours.

Moeffling said that although Kensington Palace could have done more to silence the speculation, she said Middleton may not have wanted that.

“I think they could have done more, but we also don't know what Kate wanted,” von Moeffling said. “She obviously went through hell, and was in the hospital for a long time.”

Moefling noted the physical and mental stress that often accompanies such diagnoses, so she “may have wanted to wait until she was strong enough to issue the message herself.”

SANDRINGHAM, NORFOLK – DECEMBER 25: Catherine, Princess of Wales, Princess Charlotte of Wales, Prince George of Wales, Prince William, Prince of Wales, Prince Louis of Wales and Mia Tindall attend the Christmas morning service at Sandringham Church on December 25, 2023 (Sandringham in Norfolk) .
Samir Hussein/WireImage/Getty Images

Moefling added that the timing of the video's release may also have been a strategic choice for her three children: Prince George, 10, Princess Charlotte, 8, and five-year-old Prince Louis.

“The timing was also particularly notable because they released it very late on the Friday before the start of the children's Easter holiday, so there wouldn't be photographers trying to get reaction shots of the kids and how they're doing.”

The initial statement from Kensington Palace said that Middleton would not return to public engagements “until after Easter.” The sources said the people The family will likely skip the royal family's annual Easter services in favor of a private weekend at home.

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Meanwhile, Buckingham Palace told… News agency Charles will join other royals at Easter Mass this weekend in his first major public appearance since his diagnosis.

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