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Leaked sales presentation for 2017 Fire Festival Contains CEO presentation Billy McFarland Investors gave before the failed event.
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The sales kit contains misinformation about the Fyre Festival and has been described as “beyond parody”.
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McFarland got investors to pour $26 million into his company, money he was ordered to forfeit after he was sentenced to six years in prison for fraud.
A leaked sales presentation from Fyre Media revealed the CEO of advertising Billy McFarland Gave investors the run-up to the 2017 failure Fire Festival.
Fyre Festival has been heralded as the high-end music festival in the Bahamas, complete with luxury beach villas, gourmet food, private jets, supermodels, and influencers galore.
The experience the clients received was quite the opposite, as anyone I watched the disaster unfold across the Internet or saw One of the last two documentaries knows about the event.
It was McFarland He was sentenced to six years in prison in 2018 after pleading guilty to wire fraud charges. He ordered the forfeiture of more than $26 million that investors had poured into Fyre. He has since been released and has been released He pitched the idea for “Fyre Festival II”.
The 43-slide sales batch containing the Fyre investor show contained many exaggerated claims and outright falsehoods that would eventually kill the festival. It was the pitch surface It was first reported in 2017 By Nick Bilton from Vanity Fair – From The full set has been uploaded Online – and Redistribute it on LinkedIn.
Read on to see some of the most shocking, bizarre, and surreal slides from the Fyre Festival stand.
In 2016 and 2017, Fyre CEO Billy McFarland secured $26.4 million for his company from more than 100 investors.
source: Securities and Exchange Commission
This story was originally written in February 2019 and has since been updated.
McFarland’s suite of investor offerings begins with a primer on the Fyre app, which will enable users to book artists and celebrities directly to events. (The Fyre Festival was designed with the intent of promoting the app.)
source: Business interested
After a few chips, the deck moves on to the festival itself.
The Fyre Festival has been marketed as a luxury music festival in the Bahamas, with the cheapest tickets costing around $1,200. Some packages cost more than $100,000.
source: New York times
On the pitch, Phair asked investors, “What if we re-envisioned what it’s like to attend a music festival?”
She promised that the festival would ignite “energy” and “strength” in its guests.
One slide featured an ambitious five-year plan for the Fyre Festival: to host the event on “untouched lands” every year by purchasing a “large land”.
Marketing for Fyre said the event will take place on Norman Cay, a small private island in the Exuma region of the Bahamas. But just months before the festival, Fyre shifted the site to a desolate section of Exuma’s largest island near the Sandals Resort.
source: Vanity Fair
The famous Fyre Festival promotional video is now included in the show, which showed the influencers and models partying on the beach and was widely shared on social media.
source: Business interested
Fire told investors that they expect 40,000 guests to attend the two-week festival. In fact, 5,000 tickets were sold for the event.
source: Watchman
Fyre promoted its line-up of over 60 “Fyre Starters”, social media influencers who were recruited to promote the festival. Many influencers faced backlash for participating in the campaign after the event collapsed.
source: BBC
The pitch deck is leaning heavily on Fyre’s partnership with Kendall Jenner. The model reportedly received $250,000 for a single Instagram post, which she has since deleted, promoting the event.
source: Business interested
Although Fyre’s presentation lacks detail, it is peppered with corporate buzzwords like “think” and “imagine.”
It lists many of Fyre’s “pending” corporate partnerships and cites McFarland’s former company, Magnises, as a confirmed partner. Another partner, ticket seller Tablelist, is suing Fyre for $3.5 million. The lawsuit alleges that Fyre breached its contract and defrauded the company. According to a representative at the company, the third partner listed, Snapchat, had no connection to the event.
source: Rolling Stone
Fyre boasted that she owned $8.4 million worth of land in the Bahamas, which turned out to be bogus.
source: Inside
In one of the voiced slides, a section called “Finance” was hidden.
McFarland was sentenced to six years in prison after pleading guilty in 2018 to wire fraud charges in connection with the Fyre Festival. He agreed to forfeit more than $26 million that investors had poured into the company. McFarland is released from prison in 2022. Fire’s partner, Ja Rule, has denied responsibility for the fiasco.
sources: Business interested And BBC
Nick Bilton of Vanity Fair, reporting on the Fyre platform in 2017, called the document “beyond parody” and said it “is like an amalgamation of a Miami Beach spa package with the selfies you might find saved on a teen’s smartphone”.
source: Vanity Fair
“The remorse I feel is crushing,” McFarland said during the sentencing, according to Vice News. “I lived each day with the weight of knowing I literally ruined the lives of my friends and family.”
source: deputy news
Read the original article at Business interested
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