Despite a nearly four-hour weather delay, the 108th Indianapolis 500 (TAD) averaged 5.344 million total viewers across NBC, Peacock and NBC Sports digital platforms, up 8% from the 2023 race (4.927 million) and 10% Compared to 2022 (4.837 million). Final numbers will be available on Wednesday.
The audience peaked at 6.46 million viewers from 7:30 to 7:45 PM ET as Josef Newgarden edged out Pato Award in the final laps. IndyCar reports that this is also the most-streamed IndyCar race ever, with an average audience per minute (AMA) of 286,000 viewers across Peacock and NBC Sports digital platforms, and is the most-watched Sunday sporting event on NBC Sports since the NFL playoffs. In January.
NBC Sports’ pre-race coverage began at 11 a.m. ET, and the green flag was originally scheduled for 12:45 p.m. ET. However, severe weather led to a nearly four-hour delay to move NBC Sports’ racing window from 4:45 to 8:15 p.m. NBC filled the rain-delayed hours with periodic live updates and a new presentation of the 2023 race, leading to more than nine hours of broadcast network coverage throughout the day. IndyCar cleared a local blackout at Indianapolis, which received an 18.15 household rating and 54 share.
Through six races, the 2024 NTT IndyCar Series is averaging 1.95 million viewers (5 on NBC, 1 on USA Network), up from 1.94 million last year at the same point (all NBC). Total Audience Delivery (TAD) is based on live national express numbers as well as same-day Nielsen and digital data from Adobe Analytics.
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